Toshi CRM

A sales CRM built for Indian B2B teams: leads from IndiaMART, JustDial and Meta Ads in one queue, an AI sales assistant, WhatsApp follow-ups and GST-correct quotes.

Live site

Role: AI full-stack developer at Toshi Consulting
Year: Sep 2026
Stack: Next.js, React, Python, PostgreSQL, OpenAI API
Links: Live site

The problem

Indian sales teams juggle leads from several portals, WhatsApp chats, Excel sheets and Tally. Leads go cold before anyone calls, and every quote needs the right GST, HSN codes and state tax by hand.

How it works

What I built

01One lead queue from IndiaMART, JustDial, Meta Ads and Excel, with automatic assignment and a 15-minute timer on every new lead.
02Priya, the AI sales assistant: scores leads hot, warm or cold, builds the morning task list, drafts WhatsApp messages and payment reminders, and can answer calls in Hindi, English or Hinglish.
03Lead to cash in one place: GST-correct quotations with HSN/SAC codes, a Kanban pipeline in lakhs and crores, field beat plans with GPS check-ins, collections with Tally export, and April-to-March reports.

Try it yourself

Fill in a lead the way a sales rep would. Priya scores it, writes the WhatsApp message, and the quotation picks the right GST for where the buyer is.

Lead name

Came from

Product

Quantity

Buyer's state (seller is in Haryana)

The lead replied within the 15-minute window

Priya writes in

Hot lead

+20 IndiaMART lead
+22 order value ₹42,000
+25 replied within 15 min
+15 40 pipes

WhatsApp draft

Namaste Rahul ji, IndiaMART pe aapki enquiry ke liye thanks! 40 ms pipes ka quote: ₹49,560 GST ke saath. Aaj call kar lein?

Quotation

MS pipes × 40 HSN 7306	₹42,000
IGST 18% (other state)	₹7,560
Total	₹49,560

Runs in your browser with sample data. It follows the real product's rules; it isn't connected to it.

The result

Live at crm.toshiconsulting.com, built for how Indian sales teams actually work: WhatsApp first, GST built in, in Hindi and English.

to call every new lead, with a timer: 15 min; to call every new lead, with a timer
to a GST-correct quote: 2 min; to a GST-correct quote
languages Priya speaks on calls: 3; languages Priya speaks on calls